You've built a career, raised a family, and kept everything together. It's time to do something for you.
Ironside Performance is a custom coaching program for women in management who are ready to lose fat, rebuild strength, and feel like themselves again — without blowing up their schedule or their life.
You give everything to everyone else. And there's nothing left for you.
You manage a team at work. You manage the household at home. You keep everyone's schedule, hit your targets, show up for your kids — and somewhere in the middle of all of it, you stopped showing up for yourself.
Not because you're lazy. Not because you don't care. But because there are only so many hours in a day, and yours are full.
You've tried to get back on track. You signed up for classes. You downloaded the app. You started strong and then life happened — a work deadline, a sick kid, a week of travel — and the routine collapsed.
Here's the truth: the programs you've tried weren't built for your life. They were built for someone with unlimited time, perfect recovery, and no competing priorities.
That's not you. And that's exactly why none of them worked.
A program built around the life you actually live.
Ironside Performance is a 3 or 6-month custom coaching program designed specifically for women in demanding roles who want real, lasting results — without overhauling everything.
You get:
- A fully custom training plan built around your schedule, your equipment, and your recovery capacity.
- A nutrition plan that works in real life — not a meal prep fantasy designed for someone with 3 free hours on Sundays.
- Weekly check-ins and plan adjustments so your program evolves as your week does.
- Direct WhatsApp access to your coach — ask questions, flag concerns, or just check in when life throws a curveball.
- No cookie-cutter templates. No 5am wake-ups. No guilt when you miss a day.
- Just a plan that actually fits — and a coach who adjusts it when it doesn't.
How it works - 3 phases, 1 direction
Most programs throw everything at you in week one. This one builds deliberately — because sustainable results require a foundation, not a sprint.
Phase 1 -
Foundation Reset
We start by making your body responsive again. Training, nutrition, and recovery are calibrated around your current life — not some ideal version of it. No shock to the system. Just structure that sticks.
→ You regain control. Momentum begins.
Phase 2 - Performance Rebuild
With your foundation locked in, we turn up the dial. Strength builds. Body composition shifts. The athletic version of you that's been buried under boardroom meetings and school runs starts to surface.
→ Your body begins to look and feel like yours again.
Phase 3 -
Integration
This is what most programs skip — and why most results don't last. We build travel-proof routines, stress-resilient habits, and systems that hold up when life doesn't cooperate. Because it won't.
→ Fitness becomes part of how you operate, not something you restart every January.
This isn't a fitness program. It's a system built for your actual life.
Most coaching programs assume you have time, energy, and a predictable schedule. They're designed for people whose biggest daily stressor is deciding what to eat for lunch.
You're managing a team, a household, and everything in between. Your recovery is limited. Your schedule changes weekly. And your mental load is real.
Ironside Performance is built for that reality — not around it.
Your training adapts when you travel. Your nutrition plan works when you're eating out. Your check-ins happen when life isn't going to plan, not just when it is.
And when something breaks down — because it will — you have a coach on WhatsApp, not a chatbot and a FAQ page.
This is for you if:
- You work in a demanding professional role and lead a team
- You have family responsibilities that aren't going anywhere
- You're tired of programs that fall apart when life gets busy
- You're ready to invest in yourself the way you've invested in everything else
This is NOT for you if:
- You want a 6-week transformation with no lifestyle change
- You're not ready to commit to at least 3 months of consistent work
- You're looking for the cheapest option available
Why I built this program.
I'm David. I'm a former professional rugby player and military veteran who spent years performing at the highest level physically — and then watched that version of myself disappear under the weight of a demanding career and real-life responsibilities.
I know what it feels like to have been elite and to feel like that's behind you. I also know exactly what it takes to get it back — not the 22-year-old version, but something better: a body that performs at the level your life demands, without burning you out to get there.
I built Ironside Performance because the programs I tried weren't built for people like me. Or like you.
Everything I coach is built on structure, sustainability, and the understanding that your life isn't going to pause while you get fit.
So the program doesn't ask it to.
Common Questions
Do I need to already be training? No. Whether you're coming back from a long break or your progress has just stalled, the program starts where you are — not where you think you should be.
What if my schedule changes week to week? That's exactly what the program is designed for. Weekly check-ins exist specifically to adjust the plan around your real week — not the ideal one.
What does the WhatsApp access actually mean? It means you have a coach available when you need one — not just on scheduled calls. If something comes up mid-week, you can message directly and get a real answer.
Is it worth it? From $16 a day for a fully custom plan, weekly coaching, and direct access to me. If you've spent money on gym memberships you didn't use, apps you forgot about, or programs that fell apart in week three — this is what you should have been spending it on.
You've spent years building everything else. This is where you build yourself back.
If you're ready to stop putting yourself last, the next step is simple.
Book a free 20-minute call. We'll talk through where you are, where you want to be, and whether Ironside Performance is the right fit for you.
No pressure. No pitch. Just an honest conversation.
Email: [email protected]
